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I happened to run across this little article that began with a question, What is the greatest persuasion tactic to use? A man by the name of
There’s a thing called The One Sentence Persuasion Course.
It explains why people abandon their friends and family to join cults. It explains why people wake up and find themselves in abusive relationships. It explains the majority of advertisements out there.
It even explains the current president of the United States.
Here it is:
People will do anything for those who encourage their dreams, assuage their fears, justify their failures, confirm their suspicions, and throw rocks at their enemies.
If you get to the core of what that means, and how to do that, there’s very few other persuasion tactics you need to know.